One thing I like about running a small company is the ability to act quickly.
Decisions are not bogged down by layers of management. In fact, most moves are made with the interested parties meeting around a conference table.
But there can come a point when your business outgrows this arrangement. You need constant, reliable and secure communications with others in the company to ensure successful growth. You need an intranet.
An intranet is similar to a website, and it uses Internet protocols, but it’s an internal network exclusive to one company. (An “extranet” also is an internal or private website, but access privileges are extended to designated customers, partners and/or others.)
Most large corporations use intranets. Information distribution is a huge task when you have 10,000 or more employees. Intranets can help cure that headache.
I hear you, “I don’t have anywhere near 10,000 employees!” But I can give you three major reasons why your small business should invest in one. Here they are:
1. Communication Suffers When Dealing With More Than One Person
Even a very small company has communication issues. Most people find out what’s happening while gossiping around the coffee pot. Stories change as they spread, leading to a misinformed and disgruntled staff. If you have telecommuters, off-site workers, employees who travel a lot or a “virtual” company, communication issues become even more challenging.
In order for a company to succeed, all players must understand its goals. Neither long-term nor short-term goals should be confined to upper management meetings. It’s Business 101. Everyone needs to be working toward common goals.
An intranet is the perfect place to post weekly reports, memos and goals. This way, everyone is on the same page.
Toby Ward, president of the intranet consulting firm Prescient Digital Media, notes that even a company with few employees benefits from an intranet. Even if you don’t have people working remotely, your sales staffers or consultants aren’t always in the office.
Building an intranet can enhance communication through message boards, instant messaging and moderated chats. How?
Let’s take a typical business scenario. Your sales staff of three has to come up with a presentation on increasing sales in the next fiscal year.
They enter a conference room, eat pizza, drink coffee and drag it out for hours. The first meeting turns into a three-hour, stream-of-consciousness brainstorming session. The second meeting starts with a review of the best ideas from the first. The participants hash out why they will or will not work. By the third or fourth meeting, the five will come up with some proposals.
But by using an Intranet’s discussion board in the days before the meetings the experience could have been streamlined. Ideas could be debated beforehand. Participants could have come into the sales meeting more focused.
2. Time Is Money
Yes, this is a cliché. But it’s too valid not to use here.
An intranet allows you to post critical information for all employees to see. Even having human resources information posted is valuable. One of my employees said workers in his former office once spent 45 minutes trying to find out if the day after Thanksgiving was a paid holiday. The personnel manager was gone and no one else knew.
Posting of calendars, company policies and company benefits is a great start. They’ll reduce wasted time. But an intranet can be used for more than basic information. The beauty of an intranet is its interactivity.
You can save time (and trees) with interactive forms. Vacation requests, supply orders, changes to benefits and more can be handled quickly and efficiently.
Make sure your intranet follows good design principles. You can’t just throw stuff up there and hope people will find it. Organise your intranet to make it as user-friendly as possible. We’re trying to save time here, not frustrate people.
3. It’s Better Than E-Mail
You may be thinking, “Why doesn’t the personnel person just e-mail the form?” Or, “I communicate well with my employees through meetings and postings on the cork board.”
According to Ward, e-mailing multiple versions of the same document or presentation leads to confusion and sometimes information overload.
Let’s take that same sales group we envisioned earlier. They’ve decided on three major ways they will increase sales. They are now working on a PowerPoint presentation.
Three people collaborating on one PowerPoint file can lead to disastrous results. I can hear the shouting now. “Who has the most revised version?” “Johnson, you gave me the wrong figures. I thought we fixed that.” And so on.
By using an intranet, people can work on a shared file and have a central location for the most recent file.
This will also help save space on your server. It may sound like a tiny thing, but having versions of various files on everybody’s computer takes up valuable space.
How To Get Started
Before you set up an intranet, make sure you understand what you want it to do. Understand how employees will use it. Finally, adhere to good design principles. If it takes five or six clicks to find a vacation request form, it’s too complex.
You’ll also have to decide if you want to build your own solution. A consultant can build an intranet to your specifications. It will have the look and feel and design principles you specify.
There also are software packages such as Windows SharePoint Services that allow you to customise and design most everything yourself, using someone else’s template. Windows SharePoint Services is provided as part of the Windows Server 2003 operating system. It lets team members (or even suppliers and customers) post files, participate in threaded discussions, link to dynamic Web content and update announcements. And because Microsoft Office 2003 applications tie directly into the system, Word documents can be shared – without ever leaving Microsoft Word – and workers can chat from within applications.