Did you know 87% of Internet users find websites through search engines? Will they find you?
Websites can be a powerful marketing tool because you can reach a large audience on a small budget. But so can your competitors.
One way to gain a competitive advantage is through search engine optimisation or SEO.
What is SEO?
Search engine optimisation is the process of improving a web site for higher search engine rankings.
Every search engine uses its own unique formula, or algorithm, to index and score web sites.
Here are 3 tips for improving your search engine ranking:
1. Choosing your Keywords
Think in terms of what keywords and phrases your target market are likely to type into a search engine. By using these keywords frequently you tell the search engines what you do. Then place these keywords in your copy and in the HTML code behind each page.
TIP: 81% of search engine queries contain more than one word. What does this mean? Single words are often too generic so use “keyphrases” instead of just one word.
2. Keyphrases throughout your website content
Let’s face it, people visit web sites for content – they want information. Search engines rank web sites based on how much content they have and how relevant it is to the search term query.
We encourage you to include a minimum of 100-250 words of informative text on every page. Focus on one or two keyphrases per page and use the selected phrases several times throughout the text, as some search engines reward for repetition. The higher up on the page the phrase appears the better.
The trick is using the most important keywords as much as possible without compromising readability. It is a fine line between writing for the search engines and writing for your site visitors.
3. Effective Page Titles
A HTML Page Title describes the contents of your web page in one sentence. It’s likely to appear in search engine results and in bookmarks. It’s also the first thing a search engine’s spider sees on your page. Since your title will be seen by both readers and search engines, it’s particularly important.
TIP: To find the “title” of any web page, load the page in your browser, right-click on the page with your mouse and choose “View Source”. The title is contained between the HTML tags <title> </title> and should be within the top 4-6 lines of the HTML code.
Don’t repeat the same keyword in your title more than twice and don’t use all CAPS as some search engines will penalise your site for this.